As parents, we know that during cold and flu season, we need all the help we can get! Introducing your secret weapon in the fight against germs, Big Friends Echinacea Fresh Herb Tincture! Featuring the ECHINAMIDE® standardized extract you know and love, given to your kids at the first sign of symptoms this formula can help relieve their symptoms and shorten the duration of upper respiratory tract infections (URTIs), such as the common cold.